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Every once in awhile we get a project at BKWLD that is a blank canvas. The client (usually a great one) says "you are experts, make us something great." This was such a project, and it just so happened to be great, and pulled down an FWA, and an Awwwards site of the day. We started with the idea of taking a different approach to recruiting. We experimented with different forms of messaging and visual styles to come up with a great batch of emotionally evoking videos matched with messages that talk about achieving greatness without the stereotypical call to actions.
Technically it was a challenge, since at the time HTML5 video wasn't fully ready for the world, especially when used in a more experimental form such as this. This site went far beyond simply embedding a video tag and showing some controls. We created a random grid of videos on each page request, and then served those videos seamlessly in a full browser screen experience.
This was an extremely sasifying, fun, and challenging project that we are still proud of here today.